Posts from: November 2012

Importance of unique product descriptions on ecommerce sites

duplicate product descriptions result in poor rankings and CTR

Ecommerce sites can be a haven for duplicate content. Many site owners wonder why it is that they can have such poor rankings and traffic when they have so much content. Much of the time its because the content that they rely on – the product descriptions – are not unique. In fact not only are they not unique seemingly everyone else selling the same product on the net has the same description!

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