So you really want to rank highly for a keyword but you just cant get there. Really annoying isnt it?! I wonder how many site owners forget to pick up all the loose change on the way to the pot of gold (so to speak). The reality is we’d all love to have those big keywords right at the top of Google (and im pretty good at doing it) but even more traffic and revenue is to be had from all the keyword variations that are much easier to rank for and which, accumulatively generate more visitors and business.

Focussing on maximising these ‘long tail’ keyword opportunities is a favourite strategy of mine and often it can blow clients competitors clean out of the water. By building out pages and often whole new directories gives a site so many more opportunities to rank well and outrank the competition.

Lets look at a made up example of how it can be done.