Posts from: February 2013

Google Adwords Enhanced Campaigns Explained

Changes have been coming and some seem great, some seem like a way to squeeze more revenue out of its advertisers, though I reserve judgement just now. The biggest gripe would appear to be about the inability to target campaigns individually at desktop/pc/tablet level which is an important tactic as cpc’s conversion rates and CPA’s differ across devices. Ill report more soon. Heres an email I had from Google today together with my analysis, which admittedly is based purely on my understanding of the imminent changes and not based on my actual experience of them yet…

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