Remarketing as a means of recapturing traffic and growing sales can be a powerful tool for web reliant businesses and the platforms and opportunities available to marketers that facilitate remarketing are growing and becoming more sophisticated. Here a few simple but powerful tips to help you get the most out of your remarketing.
1) Decide exactly who you are going to remarket to and test variations of that audience
For example targeting cart abandoners is likely to produce higher conversion rates as that audience already ‘almost’ bought and are more likely to be convert than other site visitors. You could also try targeting cart abandoners from yesterday v the last 30 days and see how ROI compares.