The problem: desktop and tablet biddding is now one and the same Ive been using the new Adwords Enhanced campaigns now for a little while and it has some really great things about it and I promise ill be sharing some of those great things here shortly. I cant help feeling however exceptionally frustrated about Google not allowing me (and you) the ability to bid differently for tablet devices. Ive read alot about others finding tablet traffic converts higher. My experience is usually the exact opposite in that they convert significantly worse.